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SERA STUDIOS
OVERVIEW
This project was the flagship for Sera Studios first release into the world of apparel and its endeavor on building a special community.
INVOLVEMENT
Art Direction, Apparel Design, Marketing Strategy, Creative Direction, Branding
BRAND OUTLOOK
Sera Studios is an apparel brand that keeps it's messaging at the forefront. With their slogan "Que sera, sera" they remind their community that whatever will be, will be.
SERA CHESS CLUB
CREWNECK
The take on this debut piece for Sera Studios was to embrace the elegance of life.
By using the influence of a "Chess Club" appeal it allowed Sera to tap into this prestigious mindset of it's consumers where they feel like they get to take part in a community of the stoic identity that Sera Studios carries.
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