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GUINNESS
GOLDEN HARP
PROJECT OUTLOOK
Guinness, renowned for its iconic dark stout, has been a symbol of quality and craftsmanship since 1759. Guinness continues to captivate beer lovers worldwide, offering a bold, distinctive taste that stands the test of time.
INVOLVEMENT
Creative Direction, Product Design,
Branding
PROJECT OUTLOOK
Since Guinness is known for its rich stout, by introducing a seltzer to offer the perfect contrast, inviting consumers to "Embrace the Lighter Side" while expanding the brand's appeal with a refreshing option.
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