UNIVERSAL MUSIC
X ELYANNA
OVERVIEW
This project is a portion of our ongoing collaboration with Elyanna as one of our main artists. This is her first ever International tour and were more than happy to be a part of it.
INVOLVEMENT
Art Direction, Promotional Design
Tour Merch Design, Graphic Design
Creative Direction.
ARTIST OUTLOOK
Elyanna is becoming the face of Palestinian pop music. She has been pioneering a new age of importance for music within her culture. Being a young and flourishing artist, there is still so much for her to accomplish.
This tour holds immense significance for Arabic culture, as it represents a bold step in bridging the gap between Western and Middle Eastern music.
Elyanna is a cultural ambassador, breaking barriers and redefining what it means to be an Arabic artist in the modern music industry.
The Woledto Tour marks the beginning of a new era for Elyanna, where her music and message transcend borders, and brings people together through the universal language of music.
GOING WORLDWIDE
We put a heavy focus on crafting visuals that showcased not only her style, but the theme of this tour as well. We wanted emotion in her music to be represented in the visual display of the promotion of the tour.
WOLEDTO TOUR MERCH DESIGN
The following is a compiled display of the merch that we designed side by side with Elyanna. Each piece represents an aspect of her music that allows her fans to connect with her in more ways than just sonically.
This is a select view of some of the pieces we pushed forward. The entire process included over 25 pieces that we pulled direction from.
