top of page

UNIVERSAL MUSIC
X ELYANNA

OVERVIEW

This project is a portion of our ongoing collaboration with Elyanna as one of our main artists. This is her first ever International tour and were more than happy to be a part of it.

INVOLVEMENT

Art Direction, Promotional Design

Tour Merch Design, Graphic Design

Creative Direction.

ARTIST OUTLOOK

Elyanna is becoming the face of Palestinian pop music. She has been pioneering a new age of importance for music within her culture. Being a young and flourishing artist, there is still so much for her to accomplish.

Screenshot 2024-09-25 at 11.14.42 AM.png
Screenshot 2024-09-25 at 11.20.47 AM.png

This tour holds immense significance for Arabic culture, as it represents a bold step in bridging the gap between Western and Middle Eastern music.

Elyanna is a cultural ambassador, breaking barriers and redefining what it means to be an Arabic artist in the modern music industry.

The Woledto Tour marks the beginning of a new era for Elyanna, where her music and message transcend borders, and brings people together through the universal language of music.

GOING WORLDWIDE

Screenshot 2024-09-25 at 11.18.56 AM.png
Screenshot 2024-09-25 at 11.19.14 AM.png
Screenshot 2024-09-25 at 11.21.25 AM.png
WOLEDTO TOUR TITLE.png
WOLEDTO TOUR TITLE 2.png
WOLEDTO TOUR TITLE 3.png

We put a heavy focus on crafting visuals that showcased not only her style, but the theme of this tour as well. We wanted emotion in her music to be represented in the visual display of the promotion of the tour.

WOLEDTO TOUR MERCH DESIGN

The following is a compiled display of the merch that we designed side by side with Elyanna. Each piece represents an aspect of her music that allows her fans to connect with her in more ways than just sonically. 

Tee MerchArtboard 1.png
Tee MerchArtboard 4.png
Tee MerchArtboard 2.png
Tee MerchArtboard 10.png
Tee MerchArtboard 3.png
Tee MerchArtboard 8.png
Tee MerchArtboard 10.png
Tee MerchArtboard 13.png

This is a select view of some of the pieces we pushed forward. The entire process included over 25 pieces that we pulled direction from. 

Tee MerchArtboard 3.png
Tee MerchArtboard 9.png
Tee MerchArtboard 11.png
Tee MerchArtboard 12.png
ELYANNA X UNIVERSAL COVER PIC.png
bottom of page