OVERVIEW
We began working with Luke following the release of his album "When Facing The Things We Turn Away From". The idea was to curate a unique rollout for his tour and design merch that could resonate in many ways not only with fans of 5SOS but his own following too.
INVOLVEMENT
Art Direction, Apparel Design, Visual Appeal, Promotional Design.
COMPANY OUTLOOK
Luke Hemmings is the lead vocalist and rhythm guitarist for the Australian pop-rock band 5 Seconds of Summer (5SOS). Known for his distinctive voice and songwriting, he has also achieved much success pursuing
solo projects as well.
LUKE HEMMINGS
TOUR MERCH DESIGN SELECTS
The pieces above were selects that we felt the strongest about, and ended up being very popular pieces throughout the tour.
ENTIRE TOUR MERCH LAYOUT
The pieces above are the entirety of our design approach with Luke. We focused heavily on the merch not only encapsulating the album,
but forming a cohesiveness with the individual tracks as well.
