OVERVIEW
Our collaboration with passion tree created a welcoming experience for their consumers. We focused on setting their aesthetic apart from most seltzer brands to allow an organic flow of interest to gravitate towards the beverages.
INVOLVEMENT
Branding, Creative Direction, Visual Identity, Apparel Design, Packaging, Promotional Design, Art Direction.
COMPANY OUTLOOK
Passion Tree Hard Seltzer is a beverage company specializing in refreshing, fruit-infused hard seltzers that appeal to health-conscious consumers seeking flavorful, low-calorie alcoholic options.
PASSION TREE
HARD SELTZER
Passion Tree has a premium brew process that cold-brews fermented sugar cane to create a perfectly balanced alcohol content level and is crafted using all natural tropical fruit flavors that ignite your taste buds.
It’s also the first lightly carbonated hard seltzer to enter the market and solves the issues many people have with other seltzers that cause stomach pain or bloating.
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We understand the importance of immersive brand experiences. Our efforts even went to contribute to the design of Passion Tree's company house in the Hollywood Hills. The space was transformed into a living embodiment of the brand, featuring open-concept layouts, natural materials, and panoramic views. Interior elements included custom artwork and installations that reflect the brand's identity, creating an inspiring environment for both employees and visitors.
One of the standout projects was the creation of a 40-foot design on the side of a building on Sunset Boulevard. This large-scale mural served as both a promotional piece and a public art installation. The design incorporates dynamic imagery of the available products, capturing the effervescence of Passion Tree Hard Seltzer. Strategically located, the mural attracts significant foot and vehicular traffic, enhancing brand visibility.
To support product launches and marketing campaigns, we developed a suite of promotional materials. This included print ads, digital content, and point-of-sale displays. Each piece was designed to maintain brand consistency while being adaptable to various platforms. We also assisted in designing social media visuals and influencer kits, ensuring that the brand's story was compelling and shareable across channels.
Our collaboration with Passion Tree Hard Seltzer proudly showcases our agency's ability to deliver comprehensive creative solutions. By intertwining branding, environmental design, large-scale installations, and promotional materials, we helped Passion Tree strengthen its market position and connect with consumers on multiple levels.