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MICHAEL HAKIM

OVERVIEW

This project was the first endeavor we set foot on with Michael, He reached out to us to help him bring a unique aesthetic to his brand as an artist. We focused heavily on the message he wants his aesthetic to display and what target audience would receive it best.

INVOLVEMENT

Art Direction, Apparel Design, Total Artist Branding, Creative Direction

COMPANY OUTLOOK

Michael Hakim is a Los Angeles-based artist with Lebanese and Palestinian roots, bringing a rich fusion of cultures to his music.His latest album, Peaks and Valleys, which have songs that have charted on Shazam and captured the attention of listeners worldwide.

ARTIST
BRANDING

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PEAKS AND VALLEYS MERCH DESIGN

The focus of the merch design was Michael’s upcoming album release Peaks and Valley’s
A majority of this merch centers around the individual track on the album as well as the overall aesthetic of the albums music as well.

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For this design process, we wanted to focus on the display of Michael’s Arabic heritage when building out his aesthetic. Leaning into many different facets of his culture was important here.

This is a select view of some of the pieces that were pushed forward.

The entire process included over 20 pieces that we pulled direction from. 

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